Wednesday, May 9, 2012
How your college is selling out to Big Ag
By Tom Philpott
May 09, 2012
Major universities have become de facto R&D and marketing outposts for companies like Monsanto
Last week, the University of Illinois’ College of Agricultural, Consumer and Environmental Sciences (ACES) in Champaign-Urbana made a momentous announcement: it has accepted a $250,000 grant from genetically modified seed/agrichemical giant Monsanto to create an endowed chair for the “Agricultural Communications Program” it runs with the College of Communications.
The university’s press release quotes Monsanto’s vice president of technology communications giving a taste of its vision for the investment:
A cynic might translate that statement this way: In order to maintain our highly profitable and hotly contested business model, we’ll need a new generation of PR professionals to construct and disseminate our marketing message.